Capture the spirit of Athletes
We are first and foremost, a sports nutrition company, not a marketing company. We develop and manufacture sports nutrition products that have a low sensory impact and are as gentle on the stomach as possible.
Carboshotz, an energy gel in semi-fluid, liquid/gel form in three flavours banana, cola and lemon/lime was the first product to carry the name back in 1995 under Shotz Sports Nutrition. The easy to consume, liquid/gel consistency and gentle on the stomach formula was popular right from the start.
Years after that, our focus centres around developing a sports drink that isn’t a one size fits all solution, but one that could be customised to suit a specific physiological makeup and one that allowed the athlete to change the volume of fluid they consumed depending on the weather conditions.
In 2005, we introduced the Shotz Electrolyte Tablet. With this, the athlete was no longer locked in to a preset volume of fluid, with a preset amount of calories, with a preset electrolyte composition. We had the products to supply calories to keep athletes fuelled, now we had an electrolyte tablet that allowed us to address the individual needs of athletes who had different sweat rates and different sodium concentrations in their sweat.
For our companies next chapter and expansion we wanted to capture the spirit of athletes in endurance and extreme sports. So our new name KODA™ is a play on words – with Coda being a musical term for reaching the end or the finish, and Kona being a place we have personally witnessed the battle of the elements, body, and mind. We’re really excited to make our products and education available to more markets and customers in the years ahead.